In case you haven't been anywhere around the internet or tv, Cruz's backers are furious at him. The TX delegates are embarrassed. The RNC and money men won't have anything to do with him.
This is about way more than not Kissing Trump.
Cruz is toast politically.
"Senator Ted Cruz in particular made the key point that we need to elect the Trump-Pence Republican ticket."
I think this proves that Cruz went off script. Whatever speech he had submitted to the Trump campaign for vetting didn't match what he actually said.