My town has a Unitarian Church which put out a rainbow-colored sign after the Pulse nightclub shooting. It said: “We Are Orlando”.
This sign was replaced a few weeks later by a sign which said: “We are Baton Rouge/St Paul/Dallas”.
Which was recently replaced by a sign that said: “We are France”.
I guess “We are Baton Rouge” is next in line.
The utter vapidity of this hashtag-like “concern” becomes more and more apparent as the timeframes grow shorter and shorter.
That is why they are the Unitarian Church. They believe in nothing and they are very passionate about it.