He can try to play these games, but the more he does so, the more people find out about it and hate him even more! He has little chance in being re-elected, in '18, because most Texans have found out what a POS LIAR he really is!
However, if you look up the word Machiavellian, it is defined as follows: cunning, scheming, and unscrupulous, especially in politics or in advancing one's career.
To me, that describes Cruz to a tee.