Because Switzerland is so irrelevant. /s
Switzerland is a separate case - you can’t compare a luxury goods seller to a general retailer.
Also, remember that Switzerland was, until the 1950s, much much poorer than Germany or France. they were conquered by Napoleon and were pretty much a backwater due to their internal civil war in the 1800s. Only by staying out of WWI and II and keeping money from both sides did they prosper