This is all about marketing.
Agreed.
When it looked like my brother’s ex-wife was going to run off with their son, we looked for those kinds of shoes. The timing was wrong, they were made available about 6 months after the crisis was over, but in situations like that it makes perfect sense.
I’m still trying to convince my dad to get tracking shoes for my grandfather. He gets lost in his own apartment, I’m afraid he might wander off where we can’t find him.
This is all about marketing.