And, we should compare this to others in that segment, like Walmart and K-Mart etc.
Be careful, because in the bible it says (paraphrased) do not gloat when your enemy falls, lest the Lord hear and reverse their misfortune.
What verse is that?
The effect of the boycott would only be a small percentage of this last quarter since it began only about the last month of the quarter. I understand Target is down a bit more than other retailers, but an entire quarter of a boycott will show itself by persistently lower sales.