I think this approach has appeal to, of all things, the black community. Look at the imagery of rap stars. Money, women, expensive cars and champagne and all that. Throw in some swagger and a little in your face attitude and I think they can identify at some level. The gap between them and Romney was insurmountable, between them and Trump is much less so despite all the extra cash.
not saying it's enough to overcome the "more freebies" mentality though.
So, ghetto culture: Conspicuous consumption coupled with ostentatious displays of wealth, mostly in the form of cars and the rims on those cars, coupled with an absurd demand for respect while at the same time an unwillingness to ever give respect to others.
Because that's what see in that community.
Mainstream acceptance of those values is doing immense harm to our culture, but we can address that after Donald takes office. I predict he is going to set a lot of people straight with his straight talk!