Isn’t it odd that this story has to get reported in the UK? Wouldn’t you think the US media would consider it to be news?
If there's a situation where someone is in need because of a tragedy that befell them, the best thing to do is directly make out a check or give cash to that person.
Another thing to watch is "bundling". Almost all groups that collect clothes and other items for the needy sell them for a small amount of money per bag. The goods go to a second hand shop or somewhere else where they are sold. You'd probably be helping the needy more if you left the used items off anonymously at a bus stop. (or some other way to get them directly to those in need)
Even charity has become an elitist scam.