Standard technique for manufactured scandals
1. print a story citing allegations by an unnamed source, not actually accusing the target of a sex scandal, but claiming that the unnamed source claims that the target is guilty of a sex scandal.
2. wait for a broad rebuttal
3. claim that the rebuttal was not specific enough and therefore must be false
4. wait for a specific rebuttal
5. claim that the specific rebuttal took too long and therefore must be false.
6. print a story citing new allegations by another unnamed source, not actually accusing the target of a sex scandal, but claiming that the unnamed source claims that the target is guilty of a sex scandal.
7. repeat
Also...
Challenge the target to sue the publication and create the narrative the lack of a lawsuit = guilt.