His supporters just don’t want to believe that when Trump embraces positions contrary to conservatism that that is evidence that he is not a conservative. For this supporters, he gets to hold in the past and present positions that are opposed to conservatism while claiming he’s the true conservative. In fact, most of his positions are made up as he goes along. His only deeply held convictions are his liberal ones, the hatred of Republicans, the love of things like planned parenthood, and his conspiracy theories about 9/11. On that topic, he was a sure fire truther. If the Democrats would have accepted him as a presidential candidate, he would have had more visceral values that fit their worldview.
See post 19.