Who wants to travel to Minnesota in late January or early February.?
Fans of the two competing teams to start.
(If it’s traditional teams like Steelers, Patriots, or Packers you get a huge number of diehards. If it’s a “new” team in the SB like Carolina you get a lot of “one time in my life” types.)
Then throw in a ton of locals who are “thrilled” to be “rewarded” with the “Super Bowl” experience by the NFL.
All the stuff here in Indy was mobbed.
That was Pats vs Giants.
Those east coast folks are serious big spenders.
If the ice storm that happened the last time the SB was in Atlanta proved one thing it’s that the SB and all of its craziness is 100% weatherproof.