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One of the biggest concerns brought up has been safety, but University of Wisconsin-Madison's School of Human Ecology. Dr. Majid Sarmadi, one of the nation's leading color experts, has been able to put that to rest.
State Sen. Terry Moulton, R-Chippewa Falls, a blaze pink proponent, explained that before formally proposing the bill, the Legislature's Sportsmen's Caucus decided to study the effect of blaze pink.
In a commentary, Moulton explained that Sarmadi found that blaze pink is equally or more visible than blaze orange products. At the same time, it could also help better hide hunters from deer because of the way they see.
According to the research explained in the column, "humans have three color cones in their eyes - red, green, and blue - that allow us to see the seven colors of the rainbow. While deer have excellent vision that is substantially better than human vision, deer have just two cones = green and blue - that make it difficult for them to see the 'red colors' - orange, red, and pink. Each of these red colors appear to be different shades of gray to deer.
"Deer can see blue, green, yellow and UV colors. Orange, being a 'red color,' is difficult for deer to see. However, pink is even more difficult for deer to see because it is further from yellow, a color that deer can see, on the color spectrum than orange. Because of this, Dr. Sarmadi's research shows that blaze pink is actually more difficult for deer to see than blaze orange, making hunters more camouflaged in blaze pink."
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From:
Journal Times editorial -- Blaze pink: More than a hunting fashion statement