It’s showmanship, salesmanship....
it’s....
[In his 1987 book “Art of the Deal”, Donald Trump put it bluntly: “I play to people’s fantasies. ... I call it truthful hyperbole. It’s an innocent form of exaggeration - and a very effective form of promotion.”]
Cruz has a huge anti-Trump cabal here. Alas, it won’t make Cruz less unappealing.