[freespirit2012]

Which campaign used it before?

[JediJones]

McConnell's is one I know of. Not saying you have to agree with it, but this is the counter to people saying Cruz "came up with it." His staff pulled it out of a playbook.

[JediJones]

http://talkingpointsmemo.com/dc/mcconnell-mailers-election-violation

[JediJones]

http://www.adn.com/article/20141027/alaska-voters-upset-about-public-shaming-mailers-experts-say-they-work

This one was sent out in Alaska and is even more similar than the McConnell one. It was sent by a conservative group. The article says both the Koch brothers and progressive groups sent out similar ones:

[Marie]

obama

[FR_addict]

“Which campaign used it before?”

Obama evidently did.

[JediJones]

These are articles on how often they have been used. Supposedly 2004 is the first time:

Alaska voters upset about public-shaming mailers, but experts say they work

Vote ... Or Else! Why Are Outside Groups Scaring Voters To The Polls?