[DouglasKC]

In his 1987 book “Art of the Deal”, Donald Trump put it bluntly: “I play to people’s fantasies. ... I call it truthful hyperbole. It’s an innocent form of exaggeration - and a very effective form of promotion.”

Art of the Deal:

"Deliver the goods." "You can't con people, at least not for long," Trump writes. "You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you can't deliver the goods, people will eventually catch on."

[Elsie]

But if you can't deliver the goods, people will eventually catch on."