One of the big issues I run into is that some people in MA think Trump is a KKK-style racist. They can't say exactly why -- although he does want to build a wall to keep Mexicans out(!) But they've been told he's a racist and therefore no decent person would vote for him.
Well, Trump was called a racist and a fascist in the democrat debate.
Republicans are too polite. The worst they will say is that Hillary is incompetent.
You should ask those folks which race Trump is against.
If they say Mexicans or Hispanics, point out to them these are not races.
Plus Trump is getting support from may blacks and black pastors.
They would not be seen with a straight up racist.