[fwdude]

Actually, it’s a marketing gimmick.

Which is what makes the premier of the first movie so much more authentic. Star Wars was expected to be a so-so movie, if not a flop, and very few, if any, promoters foresaw a marketing business flourishing from it.

So the first movie could stand or flop on its own, without the crutch of artificial hype.

[Responsibility2nd]

This article - just posted - Nails It.

 

Star Wars isn't a movie franchise. It's a toy franchise.

Monday, December 21, 2015 11:12:59 AM      · by dennisw      · 4 replies

theweek.com ^ | September 4, 2015 | scott meslow