He's keeping things simple with anchors.
Think Jeb Bush..."low energy."
Think Rubio..."sweats like a pig." (even though I don't think pigs sweat much, if at all).
Think Carson..."low energy and wanted to hit his mother on the head with a hammer."
Think Snarly Purina..."looks like she just ate a lemon" i.e. sour personality.
Idunno about all that, but I’m a sucker for a girls in bikinis.