I realize it wasn’t an endorsement, but he most certainly holds a very high opinion of Ted Cruz. Did you hear him?
WALLACE: Ted Cruz. LIMBAUGH: Brilliant, and conservative through and through. Trustworthy, strong, confident, leader, and somebody in whom you can totally depend.
I always listen to Rush, but he never supports any candidate and usually says nice things about all of them...well, except for McCain 8 years ago. He refrained, but I know it was hard.
Rush is a shrewd business man, it makes no sense to not please as many candidates and listeners as possible. I think he really likes Cruz and would love to see him win, but he also dares not offend Trump and he likes how Trump does not flinch at PC liberal libel. No need to turn off the audience or to attach himself to a candidate that might lose and offend the winner. Rush has to play it smart and not say too much or too little.