Cruz doesnt exist outside of these debates. His media coverage is non-existent.
Dont crow so hard about mentions on social media. He will go dark, with only supportive blogs talking him up. That is why he consistently polls at a far 3rd or a tied 4th....or worse. Trump is his own media, and Carson is a slow-motion car wreck, so they will never not be in the press.
Cruz has no (old or new) media strategy. I would not be shocked if the press buries him in a pile of Bush/Rubio stories by Monday.
Cruz leads the way with new media engagement:
http://www.npr.org/2015/11/09/455225893/cruzs-crew-you-play-the-game-but-its-the-cruz-campaign-that-scores
http://www.washingtonexaminer.com/ted-cruz-rocks-the-web-with-game-style-app/article/2574123
Wishful thinking.
And complete ignorance of how Cruz campaigns. To win.
My are you in for a surprise then. Cruz about to open the bomb bay doors with major media buys all timed perfectly ... the guy’s smart and has capable people around him. He has not made one misstep, yet.