Cruz leads the way with new media engagement:
http://www.npr.org/2015/11/09/455225893/cruzs-crew-you-play-the-game-but-its-the-cruz-campaign-that-scores
http://www.washingtonexaminer.com/ted-cruz-rocks-the-web-with-game-style-app/article/2574123
That’s not precisely what I’m talking about.
That’s more like “fan service”. I’m talking about the raw news cycle. Getting into it, controlling the direction, and controlling the narrative. That is something Cruz has yet to demonstrate.
Just read the snarky comments on the NPR story. Those are the people you have to beat. Those people dominate so many outlets that do control the news cycle that you have to have a dominating command of the media to offset that.