What I think you don't understand is how one gets an actual vote from a voter. Remember this as it is true, “All elections are local.” What does that mean? It means, elections are held in counties, like in the county where you live. What happens in a county determines who actually gets the votes.
Also remember in order to become the party nominee for president, he/she must garner the majority of the delegates at the national convention. For 2016, it requires a simple majority of 1,236 delegates out of a total 2,370 to become the partys nominee. Each state has a predetermined number of delegates and the primary results in that state determines how many delegates the candidate gets gong into the convention from that state.
See, it is not how many TV appearances you have (although that is good) or how many people show up at a gathering (although that is good) that determines the winner. It is more complicated than that. The winner is selected county by county in every state and those numbers add up to the total state number and that determines the number of delegates a candidate gets.
A great candidate wont necessarily win in the counties. A great candidate with great organization in every county, therefore, is much more likely to win.
Cruz has plenty of money to cover having workers in every county in every state. At this time, here is a statement from him:
Ive always known we would have a great organization, but having a leader in the 171 counties that comprise the four early states is an incredible achievement.
Also, the campaign is also well-organized beyond the early states, having named more than 500 state team leaders in 19 states and one territory to date.
I read today that Ben Carson has a good organization of workers, at least in Iowa and I dont know how many other states he has organized.
You are injecting so much reason and fact into the midst of roiling, unbridled emotion.