[sparklite2]

Actually, the reason Zogby has any name recognition at all is because he nailed the numbers for a presidential election (I forget which one). He had his fifteen minutes, then went over to the dark side.

[South40]

Actually, the reason Zogby has any name recognition at all is because he nailed the numbers for a presidential election (I forget which one). He had his fifteen minutes, then went over to the dark side.

Not true. That was 1996, nearly 20 years ago, and it hardly matters to most.

Zogby is presented as "credible" by the media who uses it to get a result in polling the media wants. Thus, the media (including FNC) promote Zogby as being credible because it serves their own cause.

[sockhead]

Assessing the validity/accuracy of pollsters like Zogby depends on if you are looking at their numbers throughout the entire campaign cycle, or their final predictions for the elections results.

I do not trust any of them until right before election day.

[PghBaldy]

IIRC, it was 2000? I looked online & found this, which says he was good in 1996 & 2000, and lousy in 2004: http://www.nationalreview.com/article/220536/voters-vs-zogby-williumrex