Bush has been amassing huge amounts of $$$ and if Trump is still a front=-runner he will crash Trump with commercials of all Trumps liberal positions, much like Romney did to Newt in the first few primaries
Jeb Bush can outspend Cruz by a huge margin. He can't outspend Trump.
Bush has the money to spend on television commercials but he has little to no experience in that field. Trump is a master of that medium and has in-house staff with years of experience working with him in television.
Trump's past liberal positions carry a lot of weight here at FR. They don't scare the average voter away. Trump has enormous name recognition and is polling well in a lot of traditionally Democrat voting groups.
You don't see the Bushies attacking Cruz. They are attacking Trump. They are telegraphing who they see as the real threat.
To the extent that they are attacking anyone of course they will be critical of Trump now given his polls, as are others.
But there is a lot of $$$ in Bush's corner unregulated.
But notice as Kelly has been killing Planned Parenthood with reports on selling baby's organs Trump is going for the feminists vote:
Trump:”I would look at the good aspects of Planned Parenthood, and I would also look because I’m sure they do some things properly and good for women. I would look at that, and I would look at other aspects also, but we have to take care of women,” he said. “The abortion aspect of Planned Parenthood should absolutely not be funded.”
What line of the budget dedicates funding specifically to abortion?
Trump will be killed with lines like this.