I’m not quite understanding your explanation.
How is the lowest number the most desired?
If we’re talking hits or unique hits, the bigger number should still be best.
What am I missing here?
The #1 website is the most popular. And so on down the line.
It’s like the best football team is ranked #1.
For example, Amazon.com is ranked #3. Foxnews.com is ranked #46. Google.com is #1.