Posted on 06/09/2015 10:32:36 AM PDT by Enlightened1
McDonald's Corp said it hired Robert Gibbs, U.S. President Barack Obama's press secretary during his first term, as its chief communications officer.
The world's biggest restaurant chain by sales also named Bacardi Ltd's Silvia Lagnado as its chief marketing officer, a position vacant since 2010.
Chief Executive Steve Easterbrook laid out plans in May to overhaul the company's businesses and management as part of efforts to make the fast-food chain a "modern, progressive burger company."
McDonald's, which on Monday reported its 12th straight decline in monthly same-store sales, is fighting to lure back customers lost to more nimble rivals and increasing demand for fresh, less-processed food.
Most of McDonald's global marketing responsibilities since 2010 had been carried out by Dean Barrett, senior vice president of global marketing, who recently retired.
Gibbs replaces Bridget Coffing who announced her retirement in March.
He joins McDonald's from The Incite Agency, a strategic communications advisory firm he co-founded in 2013.
McDonald's shares were down 0.4 percent at $95.91 at midday on the New York Stock Exchange.
(Excerpt) Read more at reuters.com ...
Robert Fibbs is used to defending the indefensible, so it’ll be his job to convince the average 0bama supporter that McDonalds burgers are actually health food.
He can borrow it from his former boss. He’s a professional clown.
“Will he hire Moochelle to redo the menu?”
****
More likely put her (it) in the Grimace costume...if she can fit.
Well, McD(emocrat) obviously has very highly educatrinated management.
So smart, they purposely choose to piss off about half of the country.
They say liberalism is a suicidal mindset. I fully agree.
Will he be working for the separate-but-secret McDonald’s 365 Black, or the regular one?
http://www.mcdonalds.com/365black/en/home.html
Did they replace Ronald with this clown?
Worth repeating... McD probably just committed suicide!
My letter to Mick Dee
Hiring Gibbs your business, mine will go elsewhere.
Tweety Bird. Washington’s damaged merchandise keeps floating up. Wonder wonder will become?
Looks like Burger King will get a boost now. At least from me.
White privilege pays off again.
He’s had a lot of experience serving up bull....
Smart move. Let’s face it, the best spin-masters are CLEARLY on the Democrat side.
The Mickey D in my neighborhood is always empty or nearly so - you can drive in or walk in any time and not have to wait. The Chik-Fil-A across the road is always packed. Don’t suspect the president’s paid liar will turn that around. Wouldn’t be surprised, however, if McD’s bottom line suddenly improves from some gov’t love under the table. After all, they are too big to fail.
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