Posted on 05/29/2015 2:10:05 PM PDT by VinL
A young generation of women is discovering a new brand of sexy in the most unlikely of places: their grandmothers’ underwear drawers.
“When I walk into a lingerie store, I’m always like, ‘O.K., which drawer in here is for the grannies?’ ” Daphne Javitch, 35, said of her predilection for ample-bottomed undies. That preference led Ms. Javitch, back in 2010, to found Ten Undies, a line with a cult following that sells cotton full-bottom bikinis, boy shorts and high-waist briefs not unlike the kind immortalized in “Bridget Jones’s Diary.” (“Hello, mommy.”) Ten’s wares are comfortable and practical, to be sure, but that’s hardly the only draw.
“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. “Thongs have had their moment.”
Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent
Erica Russo, the fashion director for accessories, cosmetics and intimate apparel at Bloomingdale’s, said that indeed there has been a “shift in the business.” She noted that the trend is in line with the higher-waist and roomier pants styles that have dominated fashion this season. Perhaps motivated by the same kind of contrarianism that helped elevate Birkenstocks and fanny packs, young women are embracing “granny panties” — and not just for laundry day.
“I only wear granny panties,” Julia Baylis, a willowy 22-year-old, declared proudly. Ms. Baylis and her best friend, Mayan Toledano, 27, design the boutique clothing label Me and You. Their best seller is a pair of white cotton underpants with the word “feminist” printed in pink bubble . ..(snip)
(Excerpt) Read more at nytimes.com ...
I really think the early 60s are back. First black plastic eyeglass frames, now cotton underwear. And all the men are wearing tight suits with skinny ties.
You will probably soon see the return of the fedora and the trench coat.
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Too late. Every hipster in America is already wearing a fedora.
Say ‘No’ to Crack.
Feminists want the word “panties” dropped.
You have to realize there are lots of women (certainly some here) that have absolutely no interest in spice..............
For guys anyway.
/johnny
Is Ed 'Too Tall' Jones tall?
I have seen this exact view many times. And then if she bends over to pick something up, you see the great divide and the string clinging to it. Not a pretty sight.
Thongs are terrible. Incredibly uncomfortable.
What about commando?
“Mrs. Clinton, which do you prefer, things or bikini briefs?”
“Depends”
Make that thongs, not things!
Just respectfully inquiring why women are slaves to fashion, nothing more. -:)
I could have worded that better, a lot of us want panties dropped.
LOL, I’ll use that one.
Just another way the next generation is a disappointment.
Go ahead, it’s an oldie!
Whatever, Laura Ingalls...
Pics?
I bet she stole that hammock from the sporting goods section.
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