Posted on 04/18/2015 5:40:36 PM PDT by SeekAndFind
This week, Hillary Clinton surprised the world yet again — not with the official launch of her campaign but for the unconventional way she did it. She sure pushed the envelope. With her video, new logo and road trip, she opened a long communications campaign not only to "rebrand" herself but to completely reframe who she is, what she stands for and how she intends to run.
We'll find out over the next year and a half whether it will work. Many in the press and on late-night television scratched their heads this week; others were scathing.
Ruth Marcus -- a columnist for the Washington Post -- dismissed her launch video as a "relentlessly, insultingly vapid" effort of "demographic box-checking." Jon Stewart lampooned it as a "State Farm commercial gone viral" and also "boring as s---." Since the media will likely be the stand-in primary opponent for Hillary, their belief in her authenticity is a critical factor in whether she can reframe herself in voter's eyes.
But from a marketing perspective, her launch may have been much more successful than critics think. The YouTube announcement video took on the central strategic challenge for the campaign and candidate: To flip Clinton's message from self-absorbed "I" to empathetic "we."
While critics may sneer, it is hard to deny that the image it projects of Hillary is more confident, fresher, simpler and forward-looking, with even a bit of the upstart feel of two of the most successful product launch companies, Nike and Apple. Clinton's team may have begun to create an empathetic relationship with voters that has eluded her in the past, most crucially when she lost the nomination fight to Barack Obama in 2008.
In marketing terms, rebranding is a strategy to bring a new name, term, symbol or design
(Excerpt) Read more at cnn.com ...
I just want her to “iron my shirts”.
“she opened a long communications campaign not only to “rebrand” herself but to completely reframe who she is, what she stands for and how she intends to run.”
Anyone who believes Hillary has actually changed any position she’s suddenly adopted during this “rebranding” and “reframing” is a flat out fool.
Right - keep telling yourself that.....
Close.
Sally Sweetlies...
Article summary: “She meant to do that”
Drink the drink of the Democrat leadership.
NEW IMPROVED!
Hillary! KOOL-AID!
Available at Jonestown and party
headquarters everywhere.
Martha Pease is a true Hillary sycophant, writing pap.
What a bizarre mind she has to try and make lemonade out of a lemon, as applied perfectly to Hillary’s non-announcement, announcement. Who buys that soup of an analysis?
The electorate is an ass.
Thanks for posting those, I was just wondering what others looked like.
Hillary’s is awful and I assume I would think that even if I was a crazy person and thought she was the cat’s meow, because it is truly bad. As one of the snarky lib gals on the Sirius POTUS channel said: it looks like a sign directing you to a hospital. Which might have been quite effective in ‘08 when everyone felt we were in an economic emergency. But now that’s somewhat quelled and Obama (with Madame Hillary’s help) has set the middle east on fire I’m not sure it’s the way to go.
Speaking of fire, it is interesting that Rand Paul and Ted Cruz both have the flame (of liberty I suppose) in theirs.
To me the Cruz logo looks quite religious (not that there’s anything wrong with that). It really looks like the flame that burns in the sacred heart of Jesus. But Cruz isn’t an RC, is he?
I don’t like Rubio’s, I’d file it under: too cute by half and not easy to read.
But I’ll give all three props for actually having some designs made. As the snarky lib gal also said: imagine, Hillary probably paid hundreds of thousands of dollars for that “H”.
(Nov 7, 2016) Martha Pease, Washington, DC -- Hillary Clinton lost in a landslide against Ted Cruz last night, but one has to wonder if this isn't actually a brilliant strategy to take office on January 20th of next year.
Electors do not have to vote for the person their electorate have voted for. More than a few analysts have noted that if an elector felt sorry for Hillary, that they could easily switch their vote in favor of Ms. Clinton.
"It's not over," remarked one Clinton aide, "and the battle is just beginning."
(excerpted)
Shouldn't a candidate for the presidency be who they are and stand for what they stood for? What's for the "re-framing" crap?
this is satire, correct?
I thought Newsweek was dead, bankrupt; Time was on the way. These dinosaurs of the old media still shrilly shill for their causes, nothing like journalism or objectivity, won’t it be good when the old left “news” is yesterday’s news??
He is Southern Baptist. I think his early years were Catholic though.
They didn’t earn its deserved nickname of the Clinton News Network for nothing.
Isn’t that the same thing Obama did?
Or Michael Dukakis?
As far as I’m concerned, CNN should be classified in the same category as Stormfront and not allowed on Free Republic. CNN is nothing more than a bunch of lying propagandists pushing communism and fascism and the destruction of America.
FDR didn’t allow the Nazis to set up a news bureau in America during WW II, nor should CNN be allowed a voice on FR.
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