What IBM seems to want, here, is a right to veto the free choices of others; the right of Louisianans to make their own decisions in their own affairs. What IBM appears to want is to dictate its preferences to others, not in IBM's affairs, but in those others' affairs.
Not sure that the fascists interfered so much with private preferences. Certainly the Communists & the Nazis did. The Fascists were totalitarian, also; but not as fanatic as the Lenins, Trotskys & Hitlers.