How so?
What does that image say to you? What do you think it communicates to the average person?
Personally, I think it's a complete failure to communicate anything that a left wing voter will quickly grasp. Heck, even we Freepers are scratching our heads over it.
The image embodies the fact that Hillary has nothing of value to communicate to voters. That’s why it is what it is.
The campaign learned from Obama’s Hope and Change meme, and wants to run a content-free campaign, so that morons will project whatever they want onto the candidate. The form of the logo suggests both stability (the square H) and forward movement (the red arrow). Those are of course incompatible concepts. So the logo says nebulous, contrived, false. It’s perfect for her.