I don’t patronize the franchise, but I have had co-workers “treat” me to some of their coffee over the years (perhaps as many as three or four such occasions). In my opinion, it isn’t so much that the coffee is particularly strong (I have had far stronger stuff on hunting trips), but rather over roasted to the point that it has an odd aftertaste. It is a matter of personal taste, to be sure, but I am simply not a fan of the nearly burnt taste and aftertaste.
I agree with you.
Personally I drink Dunkin Donuts and find the help there not nearly as snooty.