It sure didn't in regards to both Bush and Palin....it's that old Chinese Water Torture technique.
Well Bush elected never to acknowledge or address the attacks from the left, and Palin was in the public eye only for a short time and completely unprepared for what the media did to her.
Neither of those situations are the case with Ted Cruz.
He has 10 months to get his message out before the primaries, and I think he will send the media critics running with their tails between their legs.