It’s genius though.
(I can’t possibly understand how, I’m clueless)
But they sell a Corolla at a Lexus price year after year after year and make big bucks.
There are several Dunkin Donuts locations near me that have been remodeled in the last 6-9 months. Now they have comfortable seating and Wi-Fi access ... which means they now have the same amenities that draw a lot of folks to Starbucks, and can offer better coffee for a lower price, too.
Their coffee is horrid. It tastes burned and acidy. Ugh. I don’t know how anyone can actually drink that stuff.
“Starbucks features average coffee,”
In my not so humble opinion, you feature a tendency to be overly generous in your appraisal. I have never been in a Starbucks but I have tried a sample of their coffee that they sent in the mail and if that is average I don’t want to ever see any BELOW average coffee. I tend to agree with the “Ultimate Jew” on the quality of Starbucks coffee. To me it is the supreme example of the triumph of marketing over common sense.