Because they were selling fear of guns.
They were also selling lies.
Executive Director Leah Gunn Barrett told The Washington Post. “Gun owners often believe that firearms make them safer, but having a gun in your home actually makes you far less safe for homicide, suicide and domestic violence.”
LOL. A “pretend” gun store fails to sell guns.
I understand your comment. May I add that a fear of guns, really a respect for what can happen with careless handling of one is a good thing. I have handled rifles, shotguns and pistols for most of my adult life and still fear them greatly.
Regards, Bat