They see Netflix making $$$ and the network studios want more for their share.
Netflix has no commercials and extremely reasonable cost.
Some networks are trying to copy that — CBS, HBO, so far. If they follow the Netflix model, they might make money. If they do like Hulu and charge plus insert commercials, they probably won’t find much success.
[I have never been able to watch a Hulu or Crackle or similar service that inserts commercials. About half-way through, they lock up. To restart, the program runs through all of the commercials again. Half of the time, they re-stall again.]
The bigger threat is to cable/satellite companies. If CBS, HBO, etc., can offer online at reasonable cost and ample content, they could impact cable/satellite companies.
My cable on-demand is lousy. It has commercials inserted in many programs and it delays offering current shows. It also isn’t very good at keeping updated — some newly broadcast programs never show up in the On-Demand listings.
Yep, On Demand is being fazed out replaced by Streaming. Which sucks more. DVR is the way to go.
Hah!! Glad to know it isn't just me.