Realize too that Apple could slap it's logo on a 1970's Pinto and probably break even just based upon sales to the Podpeople.
That would assume that people buy based on a LOGO. But, what you’ll find ... INSTEAD ... is that the logo doesn’t go on a product, unless its well-made, the best for the consumer out there, and, as a result, it’s wildly successful with the consumer (as you see now with Apple products).
You think it’s this way with buyers of Apple products ...
“Slap a logo on any product, and the people will buy it, regardless.
INSTEAD ... it’s this way ...
“Design and manufacturer a product that is quality-made, works well with people and people are wild about the product ... THEN ... put the logo on it!
You’ve got the process REVERSED in your head!