That would assume that people buy based on a LOGO. But, what you’ll find ... INSTEAD ... is that the logo doesn’t go on a product, unless its well-made, the best for the consumer out there, and, as a result, it’s wildly successful with the consumer (as you see now with Apple products).
You think it’s this way with buyers of Apple products ...
“Slap a logo on any product, and the people will buy it, regardless.
INSTEAD ... it’s this way ...
“Design and manufacturer a product that is quality-made, works well with people and people are wild about the product ... THEN ... put the logo on it!
You’ve got the process REVERSED in your head!
Yeah, tell it Harley Davidson.
And for the record, I didn't say that Apple makes bad products. Just that there is a segment of our society that thinks that they can't.