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Apple hiring automotive experts to work in secret research lab
Financial Times ^ | Friday, February 13, 2015 | Tim Bradshaw, Andy Sharman

Posted on 02/13/2015 1:27:47 PM PST by Star Traveler

Apple is recruiting experts in automotive technology and vehicle design to work at a new top-secret research lab, said several people familiar with the company, pointing to ambitions that go beyond the dashboard.

Dozens of Apple employees, led by experienced managers from its iPhone unit, are researching automotive products at a confidential Silicon Valley location outside the company’s Cupertino campus, the people said.

Sir Jonathan Ive’s team of Apple designers has held regular meetings with automotive executives and engineers in recent months, in some cases trying to hire them. Recent recruits to Apple’s team include the head of Mercedes-Benz’s Silicon Valley R&D unit.

The Apple research lab was set up late last year, not long after Apple unveiled its forthcoming smart watch and latest iPhones, which suggests that any resulting product may still be years away from release. Apple often investigates a wide range of new product areas, some of which never get released.

(Excerpt) Read more at ft.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Technical
KEYWORDS: apple; elonmusk; tesla; titan
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To: BunnySlippers

These reports about Apple making some product in the future are always speculative, because Apple never announces those things ahead of time. Therefore you always have to take them with a grain of salt.

Sure ... Apple is doing “something” ... but who knows what it is ... :-) ...


61 posted on 02/13/2015 4:28:26 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: taildragger
The point is, their is more Auto R & D going on than anyone in the lame stream media can rap their non-automotive arms around...

My last new car was an 08 we have less than a 100,000 miles on it but have spent exactly nothing n repair other than oil change and gasoline, not a belt, hose or spark plug items that used to be an annual ritual. I graduated High School in 1956 so I know what a muscle car was, you can have them, nothing but headaches compared to cars today even if they are light weight road noisy amplifiers.

62 posted on 02/13/2015 4:33:21 PM PST by itsahoot (55 years a republican-Now Independent. Will write in Sarah Palin, no matter who runs. $.98-$.89<$.10)
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To: itsahoot

Actually, it’s not as bad as you think these days. Today it’s all “modular” in that you just find the module that is failing and you fix it (which means swap it out with a new one).

In the past you would take apart all the pieces and just work on one piece. Today, it’s a module of many interacting parts, and you replace the entire module.

In one sense, it’s easier.

Once up you get used to the different thinking involved, and can sort out the codes on the OBD-II interface, you can work through things pretty easily. However, everything is packed in a lot tighter than in the past, so there’s a problem physically accessing things.


63 posted on 02/13/2015 4:34:11 PM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: stephenjohnbanker; Swordmaker

It’s a car with a major safety improvement; it does not allow texting or calls when moving.


64 posted on 02/13/2015 4:42:42 PM PST by Loud Mime (Keep the Commandments; it's better than gambling on forgiveness.)
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To: stephenjohnbanker

“Gay cars ?”

Pretty much. They were NEVER into that “driving thing”.


65 posted on 02/13/2015 4:44:30 PM PST by BobL (REPUBLICANS - Fight for the WHITE VOTE...and you will win.)
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To: Swordmaker

As I said: creepy. I’d be sorely tempted to knock a ‘ glasshole’ on his ass. But I’ve not run across one here in flyover country.

No, the tech limitations are secondary. The social spying - and that’s exactly what is is - did them in.

There’s a reason I call Google the public / commercial arm of the NSA. And no, I don’t have any proof; it’s just a gut reaction.


66 posted on 02/13/2015 8:27:43 PM PST by AFreeBird
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To: BobL

: )


67 posted on 02/14/2015 8:18:27 AM PST by stephenjohnbanker (My Batting Average( 1,000) (GOPe is that easy to read))
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To: Swordmaker
The standard is the Tesla. If they can beat the range, performance and price, they've got a lock. But that is going to be one tall order. Tesla is the only profitable EV on the market, primarily because it is priced to be so. If it were to sell significantly cheaper, with the current technology, the company would fold like a bad poker hand in Vegas.
68 posted on 02/16/2015 6:28:50 PM PST by ExSoldier (Stand up and be counted... OR LINE UP AND BE NUMBERED...)
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