Hmmm...I never bothered to look up the CEO for McDonalds, but I did notice a shift in their marketing over the last couple of years. The marketing was clearly directed towards a specific demographic, of which I was not a member nor did I identify with it.
Now I understand. This appears to be similar to the JC Penny CEO who decided identity marketing was more important than marketing for revenue.
I never understood why the marketing was directed at gangstas, either, since that was clearly not the original market and not a market anybody would want to attract. But then, I’d never seen a picture of the CEO.
I eat very little fast food so they probably don’t care. I do eat it on trips where I’m driving, though, and McDonald’s has been getting worse and with a trashier clientele. From what people tell me, I assume it’s because of their ads, although I have never actually seen them because they’re directed at a market that wouldn’t include me.