Ummm ... if you’re talking about this ...
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Amazon’s debut phone isn’t bad, per se, but there’s little incentive for anyone to switch carriers or platforms to buy it. Its unique features don’t provide enough utility, and come at the expense of both battery life and performance.
Regardless of the bells and whistles on offer here, Amazon is walking down a difficult path: The Fire is only available on AT&T, and at $200 on-contract ($650 full retail), it’s going up against high-end devices from companies that have been making phones for years. In order to win over customers, Amazon has to convince them that the Fire is worth dropping loyalties, switching carriers, resigning contracts and handing over a lot of money. Unfortunately, the company has a few lessons to learn before that’s going to happen.
http://www.engadget.com/2014/07/22/amazon-fire-phone-review/
It's just FUD from the hipsters.
We have several friends who got them and they all love'em. Most are former iPhone buyers who just could not bring themselves to pay the price Apple wanted for their new iGadgets once I showed them there is a very inexpensive way to get a smart phone that has all the capabilities of the hipster phones for about a third of the cost.