Coors is not beer. It is a beer-like substance. :P
Many moons ago I was a young lad living in NJ, (back when the drinking age was 18), the local liquor store owner had secured about ten cases of Coors when he traveled west of the Mississippi, Coors was not sold east of the Mississippi back then..
We had always heard about the Golden Nectar from Colorado, so I bought a six pack for like $3.99 of Coors when a six-pack of real beer was normally $.99
I almost bought it back demanding a refund because I thought it was water in a can...