I guess this explains it:
“Trucks this size are “lifestyle” vehicles rather than pure work trucks, Loh said...”
I did quite a bit of work using a Ranger, a LUV & an S10.
I'm wonderin if by "lifestyles" he means totally GAY.
If you want a work truck, get a work truck.
In rural areas, the only trucks around are work trucks.
Reliability and ruggedness are critical in the middle of nowhere and hundreds of miles from nearest civilization.
And people expect nothing but the best in their work truck.