I think it's the other way around. Lucky Strike was originally green. During the war, the color green was needed so LS went red.
A commentary on "Madmen" is where I probably heard this.
I think it’s the other way around. Lucky Strike was originally green. During the war, the color green was needed so LS went red.
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Thank you for correcting me! That makes a LOT more sense; changing from green to red. ....I was a war baby and only about 3y/o when the war ended, so I was only recalling the phrase of LS Green going to war.