[ctdonath2]

It addresses high-class (big money) Southern living, exemplified by lush landscaping and fine firearms.
There’s the occasional letter to the editor admonishing the “& Gun” component, to which the editor retorts the equivalent of “STFU” with the most pleasant Southern charm.

[MrB]

the equivalent of “STFU” with the most pleasant Southern charm

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“bless yur heart!”