After clearly demonstrating that the GOP considers conservatives to be the enemy, as much as do the Democrats, Rove is finding the “we are the lesser of two evils” pitch to not work anymore.
How stupid are they to suddenly be surprised by this?
Gee, you mean GOP-e didn't learn that lesson in 2006, 2008, and 2012? By extension, they also didn't learn the lesson of 2010, when the Tea Party gave them the House of Representatives.
It took me a decade to turn my Hispanic in-laws into reliable conservatives. I did it by a sustained defense of core principles, something lacking in today's Republican party. The only core principle that I can see with the GOP is to keep their incumbents in office.