I believe you may be referring to Helen Gurley Brown, the editor of Cosmopolitian magazine who turned it into a hedonist promotion of uncommited sex for ever-younger females, and Gloria Steinem, feminist founder and editor of Ms magazine, both of whom began their publishing ventures in the early 1970s, when magazines and telephones were the primary "social media" for women.
dear albion,
Yes, I was, and thanks for the ccorrection.