Female CEO Tries to Create Feminist Ad Campaign, Gets Slammed for Misogyny

National Review ^ | Katherine Timpf

[GulliverSwift]

A feminist CEO attempted to create a feminist advertising campaign only to have other feminists slam her for misogyny.

Julie Sygiel, founder and CEO of the underwear company Dear Kate, invited top women in the technology field to model her newest line, named the Ada Collection after the world’s first female programmer, Ada Lovelace.

Sygiel’s advertisements included quotes from the women about their careers in the tech industry and showed them at work coding.

“I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy, Sygiel said in an interview with Time. “They’re not always in a position of power and control.”

“In our photo shoots it’s important to portray women who are active and ambitious,” she continued.

But even though the women featured in the ad were excited to participate — using words such as “positive” and “inspiring” to describe their experience — some feminists have still lunged at the campaign for being misogynistic.

“Posing in your underwear undermines the message that you aim to be taken seriously as a technologist,” said Elissa Shevinsky, CEO of the startup Glimpse Labs

[Michael.SF.]

named the Ada Collection after the world’s first female programmer, Ada Lovelace.

I wonder if Ada is related to Linda, another women who knew how to get ahead in life.

[Dr. Sivana]

To describe Lovelace as “the first female programmer” does her a serious disservice. She worked on the Babbage machine in the mid 19th century! She is one of the first, if not THE first, programmers, PERIOD.

[Menehune56]

TTIWWP

[rollo tomasi]

Mark down 'Buzzword Vomit' for using misogyny on this Social Justice Warrior's bingo card.

[dfwgator]

"One of these things is not like the others...."

[C19fan]

Ada Lovelace was the daughter of Lord Byron.

[Dr. Sivana]

“I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy, Sygiel said in an interview with Time. “They’re not always in a position of power and control.”

Well, we could have her hiking a football in lingerie, or operating a jackhammer, or sitting at her executive desk barking orders at her suited male underlings. I don't know if any of those "project power" in the way these feminists want.

How else do you model lingerie?!

[GulliverSwift]

Thanks. It’s certainly improved since you did that.

[Dr. Sivana]

Ada Lovelace was the daughter of Lord Byron.

I know, but she was a serious personage anyway.

[driftdiver]

Only one of those looks like any woman in IT I’ve ever worked with.

[wally_bert]

Sarah C. brings back horrible memories of the 1/4 ton commie hag I had for a phb-ette back at USC. A truly ugly woman. I can’t see how anyone married her twice and even produced a dumb fat boy.

[wally_bert]

Sarah?

[reg45]

None of them are actually doing anything, they are just sitting around schmoozing.

[jocon307]

Thanks for posting that. She even has the fat chick in there and still didn’t get no love from her sister “feminists”. I swear those dames hate women and I’ve felt that way since the 1970s.

It’s a good ad I think, cute and not intimidating. Maybe if I see these undies I’ll buy some.

[longtermmemmory]

feminism is all about ugly women who don’t like pretty women.

The flat, fat, and foul.

[PATRIOT1876]

“They’re not always in a position of power and control.”

Guess What?

Men are not always in a position of power and control. Some of us are workers. There’s nothing wrong with that. Stop complaining.

[driftless2]

I saw what you did there...lol.

[Sgt_Schultze]

Women sitting around in their undergarments.

I'm not detecting even a smidgeon of "power."

[Bogey78O]

A feminist can never be happy. They define themselves by their hatred of things.