This was very much a kids movie. Heck the matinee I went too had lots of kids and they ate it up. It is an excellent movie IMO.
I guess kid’s movies will contain the words “prick” & “dick” from now on...
Okay for, say, a 10-year-old who's seen Back to the Future, all the Star Wars movies, all the Pirates of the Caribbean movies, and the recent Godzilla? Language is an issue (he knows the words, he's been to Walmart, but he's not allowed to use them), but mostly want to avoid sexual stuff and overly bloody violence.