I’ve actually heard off various people up in the north east and down here at games that maybe they should wear helmets.
I kid you not.
During the world cup in 94 which was held in the USA, the commpanies and the MLS tried to have 4 quarters instead of two halves. That way they could get more commercials in.
Next it will be time outs and bringing on different attacking and defensive teams for corners and other various plays.
Sarc
They messed with the traditional game and fans were vocal in their disapproval.
MLS now plays according to international rules and commercials are taken care of by a rotating advertising field fence. They have proven themselves successful.