Most people probably know a family with school age children. So why not have an option for gift DVDs sent direct to families?
If he would be willing to do a $10 or even $5 DVD, including S&H to domestic US addresses, conservatives could show their support by sending them as gifts to all sorts of people, including politicians, judges, unionists, known liberals, you name it.
Oh yes, and to families with school age children.
Of course this wouldn't be a bad idea. But it would be pretty ineffective in getting the public message out.
Some people would watch it, some people wouldn't, but it would not have any big public impact the way a mass Postal Flashmob aimed at public figures would.
I have a teenage daughter, and I saw the movie with her today. She said she's going to recommend that they show it at her high school. Maybe they will. Probably they won't.